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|Posté le: Mer 11 Oct - 13:16 (2017) Sujet du message: WhatsApp Field-Trials Business Chat
|WhatsApp has been conducting tests of a business chat system with a number of companies that are part of the Y Combinator startup incubator, Reuters reported last week.
The application programming interface, or API, gives companies a direct line of communication with WhatsApp users.
WhatsApp CEO Jan Koum last year said the company would seek to monetize the free chat service by providing businesses with direct access to consumers. He ruled out ads.
The company also announced that it would tighten its coordination with parent Facebook.
WhatsApp's decision to coordinate more closely with Facebook triggered a user exodus last year, and implementing a business chat capability could prompt more to flee.
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